Chris Lewis Xbox 360 Video Interview

Head of Xbox in Europe talks to us about market share, soccer exclusivity, and amazingly, the 'next' Xbox...

This video feature has a related news story here.

Another brand new video interview feature on Kikizo today as Chris Lewis, high-profile boss of Xbox 360 and Home Entertainment in Europe (as well as Middle East and Africa, hence EMEA or "emmear"), sits down for a nice chat.

It's a long time since our last published talk with Lewis, who has been integral to the success of the Xbox brand in Europe since day one, and particularly the UK, which he describes as a fantastic market with a savvy gaming audience.

You've seen the Peter Moore interview published earlier this week on the site, but there's still a lot to cover and Lewis is the ideal man to offer the answers.

Chris Lewis - Microsoft Home & Entertainment, Microsoft EMEA

Here's what's on the agenda:

•   Reflecting on X06 presentation, launch
•   Europe at top of priority map
•   Full EMEA support from Robbie Bach and Steve Ballmer
•   Our plans will not change based on the PS3 slippage
•   Nontrivial aspects of global launch
•   "We're a paranoid organisation, we will always worry"
•   Momentum and market share in console market
•   Contribution to worldwide sales
•   The UK is a fantastic market for us - savvy audience
•   Xbox 1 dangerous assumptions on territory content
•   PES6 exclusivity truth - Konami VS Microsoft, fight!
•   Peter Jackson, how much weight has he lost? Oh, and about his deal with Microsoft too
•   Consistent marketing, continued megaton announcements promised
•   "The most exciting developments are still to come"
•   Service Level Agreement with users, delivering on promises
•   Next-Next-Gen: "Of course we're thinking about that..." - first comments on lifecycle of Xbox 360, inherent 360 evolution and expansion, and the NEXT thing...

Enjoy this video and be sure to check out the earlier one with Peter if you missed it - it's all essential viewing!

Adam Doree
Director, Kikizo

Click here for Kikizo's interview archive.