Eidos Reveals Sleek New Identity
Eidos today unveiled a new logo, claiming it brings a new era and identity to their business.
Hot on the trail of the news that sees the Tomb Raider franchise transferred to Eidos' Crystal Dynamic studio (click here) Eidos today unveiled a new identity and a fresh corporate image, to be used across the group worldwide effective immediately.
Eidos believes it is vital that its brand keeps pace with the ever-changing requirements of the market place and technology. The new image conveys a forward looking, customer focused, market-smart publisher of entertainment software.
CEO Mike McGarvey said: "The new look marks the success of a turnaround programme and the beginning of a new era to underline our commitment and ability to deliver great games. It also reflects a company that is raising the quality bar and aiming for consistency across all disciplines."
"The old Eidos identity was designed 10 years ago for a video compression company - not with consumers in mind. The new logo has a sharp, streamlined and focused look that is aimed at the customer. There was no point in changing the style before having successfully changed the substance."
"By embracing our new identity and mission - 'Committed to the Gameplay Experience' - Eidos will build a stronger brand and, in turn, a stronger business."
BexonWoodhouse, design consultants, created the new corporate identity.
John Gold
Staff writer, Kikizo
Satoru Iwata Video Interview - the late Nintendo president spoke with Kikizo in 2004 as 'Nintendo Revolution' loomed.
Kaz Hirai Video Interview - the first of Kikizo's interviews with the man who went on to become global head of Sony.
Ed Fries Video Interview - one of Xbox's founders discusses an epic journey from Excel to Xbox.
Yu Suzuki, the Kikizo Interview - we spend time with one of gaming's most revered creators.
Tetris - The Making of an Icon: Alexey Pajitnov and Henk Rogers reveal the fascinating story behind Tetris
Rare founders, Chris and Tim Stamper - their only interview? Genuinely 'rare' sit down with founders of the legendary studio.
The History of First-Person Shooters - a retrospective, from Maze War to Modern Warfare