US Gamers Hang on to Consoles
New research from Phoenix uncovered.
A new study by market research group Phoenix Marketing International (PMI) has examined the gaming habits of US households. The study, perhaps predictably, shows that the majority of households in America are playing videogames.
Of the approximately 30,000 households queried in the survey, four out of five said that they owned videogame hardware.
"Whether playing on a computer, console or handheld system the majority of US households are gaming," said David Pluchino, senior research manager at PMI.
Moreover, not only are households in the US playing games, a large proportion of them are keeping their old consoles, such as the PlayStation, Nintendo 64 and Super Nintendo.
According to PMI's data, "more than a third of gamers are holding on to older systems and actively using them."
Handheld gaming is also popular and, not surprisingly, most portable gaming is done on some form of Nintendo's Game Boy.
Ten per cent of households are also planning on buying a portable videogame system this Christmas season.
This is more good news for Nintendo, which has just released its next-generation portable system, the Nintendo DS, in North America.
Alex Wollenschlaeger
Editor, Kikizo Games
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