DS Price Trimmed for Puppy Launch
Not so much a slashing of the price as a mere grooming to keep things in order.
The delay of Legend of Zelda: Twilight Princess for GameCube to next year means that the DS now holds centre stage for Nintendo. To make the package more appealing - and no doubt deal the PSP a blow at the same time - Nintendo has decided to drop the price of the DS in the US.
The trimming, from $150 (£83) to $130 (£72), goes into effect on the eve of Nintendogs' US release. Nintendo is counting on the puppy simulator being as popular in the US and Europe as it has in Japan, where the game has sold more than 700,000 copies already.
Nintendo has not revealed when the price of the DS would be lowered in Europe. The handheld launched in the US in December before hitting European stores in early March.
But the coupling of the price trimming with the release of Nintendogs suggests that the company might go a similar route here, dropping the price at the European launch of Nintendogs on 7 October.
Alex Wollenschlaeger
Editor, Kikizo Games
Satoru Iwata Video Interview - the late Nintendo president spoke with Kikizo in 2004 as 'Nintendo Revolution' loomed.
Kaz Hirai Video Interview - the first of Kikizo's interviews with the man who went on to become global head of Sony.
Ed Fries Video Interview - one of Xbox's founders discusses an epic journey from Excel to Xbox.
Yu Suzuki, the Kikizo Interview - we spend time with one of gaming's most revered creators.
Tetris - The Making of an Icon: Alexey Pajitnov and Henk Rogers reveal the fascinating story behind Tetris
Rare founders, Chris and Tim Stamper - their only interview? Genuinely 'rare' sit down with founders of the legendary studio.
The History of First-Person Shooters - a retrospective, from Maze War to Modern Warfare