EA Sports Producer Tour Report
We visit the sports giant to find out what to expect from the new Madden, Tiger Woods, NBA Live and NHL games out this autumn.
The ground floor bar at swanky London establishment No. 5 casts itself as a VIP hangout, where the rich and the semi-famous can bump shoulders and clink drinks, but for a few hours this week it welcomed a different kind of guest.
The producers behind some of EA's biggest sports games of 2007 were in London on Thursday as part of a whirlwind tour of Europe that took them to four cities in five days. Despite the frenetic schedule, they were without fail excited about their games and eager to talk about them.
EA is no stranger to the sports genre with some games in its rich stable approaching their twentieth iteration. The ruling title in Europe is undoubtedly FIFA, that finger-friendly football game that seems never to leave the sales charts. But FIFA wasn't even mentioned at this event. Rather, EA used its EA Sports Producer Tour to show off some of the American sports games coming later this year, including Tiger Woods PGA Tour 08, Madden 08, NBA Live 08, and NHL 08.
Satoru Iwata Video Interview - the late Nintendo president spoke with Kikizo in 2004 as 'Nintendo Revolution' loomed.
Kaz Hirai Video Interview - the first of Kikizo's interviews with the man who went on to become global head of Sony.
Ed Fries Video Interview - one of Xbox's founders discusses an epic journey from Excel to Xbox.
Yu Suzuki, the Kikizo Interview - we spend time with one of gaming's most revered creators.
Tetris - The Making of an Icon: Alexey Pajitnov and Henk Rogers reveal the fascinating story behind Tetris
Rare founders, Chris and Tim Stamper - their only interview? Genuinely 'rare' sit down with founders of the legendary studio.
The History of First-Person Shooters - a retrospective, from Maze War to Modern Warfare