Apple VP: iPhone Works by "Magic"
Vice President refuses to reveal iPhone's graphics chip provider, claiming it would "geekify" the product.
In an interview published today on Kikizo, Apple executive Greg Joswiak said that the iPhone and iPod Touch are "magical" objects, and refused to "geekify" users' knowledge of the product by revealing details on the graphics processor used by the devices.
The VP of iPod and iPhone product marketing at Apple said: "Part of what we've done, purposely, with the iPods and iPhones, is to tend not to geekify them. We try to make them appeal to a mainstream audience. And as such, we haven't really marketed the processor, how many MHz and so on, because we don't want customers to think that they have to know that."
Greg Joswiak, VP of iPod and iPhone product marketing at ApplePhoto Credit: Greg Joswiak by macevangelist
He added: "We want them just to see what it does; how it does it is 'magic'. When you look at them, by the way, the size compared with competitors - it is a 'magical' object."
The comments were in response to a question about whether the graphics chip supplier might be ATI or Nvidia.
In the full interview, Joswiak also revealed that games are the most popular type of application in the App Store.
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